Guide to EUIPO trademark registration in the European Union
One Application, 27 Countries: Trademark Protection in Europe EUIPO trademark registration is handled through a single EU-wide application filed with the European Union Intellectual Property Office. One application can secure trademark rights in all 27 European Union member states, which can make the process considerably easier in terms of both cost and management. Based on EUIPO's official fee schedule and filing procedures, this guide explains step by step how to register your trademark for the European market.
1. Advantages of a European Trademark Registration
- One application, 27 countries: protection that applies at the same time in markets such as Germany, France, the Netherlands and Italy.
- One language: the application can be filed in one of several official EU languages, including English.
- Lower total cost: significant savings compared with filing separately in each country.
- Online and transparent system: applications can be filed online and tracked through the EUIPO system.
2. The EUIPO Trademark Registration Process (Step by Step)
a. Trademark Clearance Search (Optional but recommended)
It is important to check whether your trademark has already been registered in the EUIPO system or in national trademark databases. EUIPO's TMView tool can be used for this.
b. Choosing the Trademark Classes (Nice Classification)
The classes describing the goods and/or services your trademark will cover need to be determined. The first class is included in the official fee; additional classes carry an extra fee.
c. Preparing the Trademark Application
The application includes the following information:
- Trademark name
- Trademark type (word, figurative, color, etc.)
- Applicant details
- Selected class(es)
- First language choice
- Fee payment (credit card or bank transfer)
d. Filing the Application and Payment
The application is filed through the EUIPO portal. It is not processed until payment is made.
e. Examination
EUIPO examines the application on formal and substantive grounds against its registrability criteria. This stage usually takes 1-2 months.
f. Publication and Opposition Period
Applications that pass examination are published in the EUIPO Trade Marks Bulletin. For 3 months from publication, third parties may file an opposition against the trademark.
g. Registration Decision
If no opposition is filed, the trademark is registered and the registration certificate is sent to the applicant. Registration is valid for 10 years and can be renewed.
3. EU Trademark Application Fees (EUIPO)
| Number of Classes | Total Official Fee (EUR) |
| 1 class | 850 € |
| 2 classes | 900 € |
| 3 classes | 1.050 € |
| 4 classes or more | 1,200 € + 150 € for each additional class |
Example: total official fee for an application covering 5 classes:
850 € + 50 € (2nd class) + 150 € (3rd) + 150 € (4th) + 150 € (5th) = 1,350 €
EU (EUIPO) trademark registration fee calculator
Select the classes to file; the official fee and attorney fee are calculated instantly.
You can check the official database in a few seconds to see whether an identical or similar mark exists in EUIPO records. You can find which class your product falls into in the official class list. If there is no similar record, a single-class application costs 1,400 EUR (official fee included). A detailed similarity search is included in our service.
| EU · EUIPO | Official fee | Attorney fee |
|---|---|---|
| 1st class | 850 EUR | 550 EUR |
| 2nd class | 50 EUR | included in first two classes |
| 3rd and each additional class | 150 EUR | 165 EUR |
Official fees follow the current schedule of the relevant office. Card payments include a 5% Stripe processing fee; bank transfers have no commission.
Nice classes
No class selected, the breakdown is for a single class
Fee breakdown
| Official fee (EUIPO) | |
| 1st class | 850 EUR |
| Attorney fee | |
| First two classes | 550 EUR |
| Total | 1,400 EUR |
Class selection is finalized during the preliminary search based on your product list; the exact amount is stated in the quote.
4. The “Use Requirement” and the 5-Year Grace Period in EUIPO Trademark Registration
A trademark registered with the European Union Intellectual Property Office (EUIPO) does not need to be in active use at the time of filing. In other words, you do not need to submit any sales records, invoices or visual proof when you apply. This can be a real advantage, especially for new ventures and for brands that are still preparing to launch on Amazon.
This advantage has a limit, though. Under the EUIPO system, the first 5 years after registration are treated as a grace period for use. During this period your protection remains valid even if the mark is not used in any commercial activity. At the end of the 5 years, however, you should be able to show genuine commercial use of the mark. This proof should be supported by commercial records such as product packaging, Amazon product pages, invoiced transactions, social media campaigns or advertising materials.
If a competitor files a cancellation action claiming that your mark is not in use, you will need to prove that use. Otherwise, the mark may face a risk of cancellation.
5. Why EUIPO Trademark Registration Matters for Selling on Amazon in Europe
For sellers planning to sell on Amazon’s European marketplaces (Amazon.de, Amazon.fr, Amazon.it and others), an EUIPO trademark registration offers a clear advantage. For Brand Registry applications in Europe, Amazon accepts only valid trademark registrations issued by a national office or through EUIPO. Because a single EUIPO application provides protection in 27 countries, it removes the need to file separately in each country. This can make the brand protection process both faster and considerably more cost-effective.
In addition, unlike a USPTO application in the U.S., an EUIPO registration does not require a specimen of use. This means you can secure your brand even if your product is not on sale yet. That flexibility is especially useful for Amazon Europe projects that are still in the launch phase. After registration, Amazon’s brand protection tools (infringement reports, A+ Content, Sponsored Brands ads and more) become available, which can improve your product’s visibility and credibility.
6. Export Partners Service
As a service: we handle the preliminary search, class selection, EUIPO filing and opposition follow-up on your behalf; scope, timeline and fees are on our EU trademark registration service page.
At Export Partners, we handle your EU trademark applications within the following scope:
- Preliminary search and guidance
- Class selection support
- Application preparation and filing
- Full representation in the EUIPO system
- Language and document support throughout the process
- Tracking of all correspondence and preparation for possible oppositions
Our service fee: 550 EUR
Estimated total cost (single class): 1,400 EUR
For more details, click here
Frequently Asked Questions
- Does an EUIPO application provide protection across all of Europe?
Yes, the mark is valid in all EU member states.
- Is proof of use required?
No, submitting proof of use is not required for an EUIPO application.
- How long does registration take?
If no opposition is filed, registration is typically completed within 4-6 months.
- When is renewal due?
The registration is valid for 10 years from the registration date. It can then be renewed for successive 10-year periods.
Last updated: September 30, 2026
