EU Trademark Registration (EUIPO): One Application, 27 Countries
EU trademark registration (EUTM) is the system that grants a trademark right valid in all 27 member states through a single application filed with the EUIPO. Export Partners is a team that handles clearance searches, class selection, filing and opposition monitoring for manufacturers and brands, working in the same plan as Brand Registry on Amazon Europe.
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What are the EUIPO and the EU trade mark (EUTM)?
EUIPO (European Union Intellectual Property Office) is the EU's trademark and design office. A single application filed with the EUIPO, once registered, is valid at the same time in 27 countries, including Germany, France, Italy and the Netherlands; no separate country-by-country filings are needed. The United Kingdom is not covered since it left the EU; a separate application is required for the UK.
A registration in your home country does not provide protection in the EU; trademark rights are territorial. For Brand Registry on Amazon Europe, a registration or a pending application number valid in the EU is required.
Who is it for?
Brands selling on Amazon Europe
Manufacturers exporting regularly to the EU
Brands selling to the EU through their own e-commerce site
Brands whose product is not on sale yet
How does EUIPO trademark registration work in four steps?
Clearance search
Class and goods list
Filing and examination
Opposition period and registration
How long does it take, and how is the fee set?
| Stage | Duration |
|---|---|
| Clearance search and class selection | 2 to 5 business days |
| EUIPO examination | usually 1 to 2 months |
| Opposition period (after publication) | 3 months |
| Total, if no opposition | usually 4 to 6 months |
| Amazon Brand Registry | within a few days with the application number |
The EUIPO official fee for an online application is 850 EUR for 1 class, 50 EUR for the second class, and 150 EUR for the third and each additional class (the current schedule published by the EUIPO; this page is updated if it changes). Our attorney and service fee is 550 EUR for the first two classes and 165 EUR for each additional class. Some countries offer export programs that may cover foreign trademark fees; see our export support page.
Amazon Europe and Brand Registry
On Amazon Europe, Brand Registry opens with a trademark registration valid in the EU or a pending EUIPO application. The Brand Registry file is prepared the same week the application number is received; A+ content, the brand store and listing protection can start before registration is granted. When planned together with VAT, LUCID and GPSR registrations for selling in Germany, the trademark application is completed before shipment; the sequence is in our guide to selling on Amazon Germany, and the account side in our Amazon service.
Why Export Partners?
EU, U.S. and UK in one plan
Together with Amazon
Office action and opposition monitoring
Renewal reminders
EU (EUIPO) trademark fee calculator
Select the classes to file; the official fee and attorney fee are calculated instantly.
You can check the official database in a few seconds to see whether an identical or similar mark exists in EUIPO records. You can find which class your product falls into in the official class list. If there is no similar record, a single-class application costs 1,400 EUR (official fee included). A detailed similarity search is included in our service.
| EU · EUIPO | Official fee | Attorney fee |
|---|---|---|
| 1st class | 850 EUR | 550 EUR |
| 2nd class | 50 EUR | included in first two classes |
| 3rd and each additional class | 150 EUR | 165 EUR |
Official fees follow the current schedule of the relevant office. Card payments include a 5% Stripe processing fee; bank transfers have no commission.
Nice classes
No class selected, the breakdown is for a single class
Fee breakdown
| Official fee (EUIPO) | |
| 1st class | 850 EUR |
| Attorney fee | |
| First two classes | 550 EUR |
| Total | 1,400 EUR |
Class selection is finalized during the preliminary search based on your product list; the exact amount is stated in the quote.
Frequently asked questions
If no opposition is filed, it usually takes 4 to 6 months from filing to registration: 1 to 2 months for EUIPO examination, followed by a 3-month opposition period. Amazon Brand Registry does not require a completed registration; the application number is enough.
The EUIPO official fee for an online application is 850 EUR for one class; the second class is 50 EUR, and the third and each additional class is 150 EUR. The attorney and service fee is 550 EUR for the first two classes and 165 EUR for each additional class; the total for a single class is 1,400 EUR.
No. Trademark rights are territorial; a registration in your home country does not provide protection in the EU. It is also possible to designate the EU through the Madrid Protocol based on your national registration; which route fits best depends on your products and the number of countries, and is decided in the first meeting.
Yes. An EUTM registration is valid in all EU member states at the same time: one application, one fee, one renewal. If an absolute ground for refusal arises in one member state, the entire application can be affected, which is why the preliminary search matters.
No. The United Kingdom has been outside the EU since 2021; the UK requires a separate application with the UKIPO. We handle both applications within the same plan.
Yes. The EUIPO does not require proof of use at filing. If the mark is not put to genuine use in the EU within 5 years after registration, third parties may request revocation.
A completed registration is not required; a registered EU trademark or a pending EUIPO application is enough. Brand Registry can be opened with the application number, and the file is updated once registration is complete.
Applicants based outside the EU need an authorized representative in the EU for representation before the EUIPO during opposition and examination stages. The application is filed under our coordination through an authorized EU representative.
The class is chosen based on the goods and services the mark will be used for (Nice Classification, 45 classes). A product sold on Amazon and its packaging or accessories may fall into different classes; we determine this in the preliminary search based on your product list.
10 years, renewable indefinitely. We add renewal dates to the calendar and send reminders.
Trademark registration in other countries
One plan to protect the same mark in the U.S., the UK and Canada.
Get a quote
Tell us your brand, product group and target markets; we reply the same day with a quote including class recommendations, timeline and pricing.
- Preliminary search report included with the quote
- EUIPO fee and service fee listed separately
- Brand Registry file in the same week
Contact us
E-mail: info@exportpartnersllc.com
U.S.: +1 210 756 2033
Export Partners LLC, 5835 Callaghan Rd, Ste 204-0501, San Antonio, TX 78228, USA