What Is a Product Launch on Amazon?
How Can My Listing Reach the First Pages?
Amazon launch and advertising service is the management of a launch plan and advertising (PPC) campaigns so that a new product can earn its first sales, reviews and organic ranking on Amazon US, Germany and the UK. Export Partners is an Amazon SPN verified team that runs this for manufacturers, within the same team that handles listing and FBA shipments.
“Amazon Private Label” lays the groundwork for the roadmap. It is the stage where brands collect market data, the product meets its first customers and the first practical shaping of the online export sales process takes place, so that brands can compete in the marketplace and keep their sales sustainable.
At this stage, Export Partners takes action to bring your products to the first pages on Amazon US and to optimize your advertising, helping you capture organic sales, as we have done successfully for many companies.
We review the index status of your listing through the listing link you share with us.
Through keyword analysis, we identify the keywords that drive sales for your product.
We set the campaign strategy and decide how many units will be distributed and over what period.
We work to bring your listing to page 1 for the relevant keywords.
Grow your organic sales!
In line with Amazon policies, we support your product launch through external traffic, advertising and performance tools. To maximize visibility and engagement for your product listings, we use a combination of tools and services such as the following:
1) External Traffic Focused on Influencer Marketing Through Social Media Platforms
The Amazon side of working with influencers (the influencer program, how it differs from affiliate, Creator Connections and review rules) is covered in our Amazon influencer program guide.
Amazon Attribution is used to track traffic metrics coming from social media, and the Brand Referral Bonus helps you save on Amazon fees.
2) Product reviews
To build buyer trust, your products can be tested objectively through Amazon Vine by buyers registered in the Amazon system. The reviews these buyers leave can support the organic indexing of the product page.
3) Data-driven keyword targeting and PPC campaigns
4) Promotional product distribution
Your products are offered for purchase through promotion companies via coupons and affiliate links. The links are coded for Google Ads, which helps drive traffic to the page through the selected keywords.
We use an AI-supported, multi-function platform where sales strategies are set, keyword analysis and PPC optimization are carried out, and products are distributed as promotions to real buyers for testing, so that sellers on Amazon US, Germany and the UK can compete in these marketplaces.
The system aims to position you near the top for the keywords where competitors get the most sales, giving you the opportunity to capture organic sales. Once you register as a seller on the system, a keyword analysis request is created. Our system then analyzes your product's general category and competing sellers and prepares a report for you, which includes:
- the list of keywords where competing sellers get the most sales,
- keyword groups for PPC ads,
- sales conversion rates of the selected keywords,
- the current index status of your listing,
- the keywords you should stand out for and your promotion quantities.
We monitor your listing, identify the keywords that get triggered and gain traction, and prepare a new action plan for you. Some of the most common questions about the process are below:
Frequently Asked Questions
Here you can find answers to common questions about launching a product on Amazon. If you still have questions, we are happy to answer them. Contact us and we will help with all your questions.
The campaign strategy report created from the keyword analysis sets how many units will be distributed as promotions for each keyword, and the products are offered to a buyer pool of about 22 thousand people through purchase links built on those keywords. Purchases are made daily, in increasing quantities, through links coded on search engines such as Google, creating an external traffic effect that can improve your sales rank, with the aim of placing your listing on the first page for the relevant keyword toward the end of the campaign. Your listing may also get indexed for many other relevant short-tail and long-tail keywords with good conversion rates, and as your PPC rank improves you may appear near the top of ads with lower bids.
No. It is not a review service as such; it is a service that drives traffic to your listing, helps it get indexed and prepares it for organic sales. Buyers may write a review at their own discretion, but this is not part of the service.
Yes. Since we are a legally established company in the USA, you can receive an invoice and record it as a business expense.
Amazon PPC Advertising
Amazon advertising refers to the advertising strategies Amazon uses to promote your products or brand on the platform through its various ad modules. Amazon offers sellers and brands several advertising options to make their products more visible on the platform. Amazon's main advertising services:
This ad type is used to highlight products associated with specific keywords. When customers search for those keywords, these ads can appear on the search results page or on product detail pages.
Sponsored Brand Ads (Sponsored Brands)
This ad type is used to highlight your brand and your products. These ads usually include a headline, a brand logo and a set of products, and aim to direct customers to your brand.
Sponsored Display Ads (Sponsored Display)
This ad type is a format that sellers or brands can use to promote their own Amazon stores. These ads can be shown to customers targeted by specific product categories.
It is important to understand Amazon's core PPC metrics and cost items. For more details, you can read our blog post “Amazon PPC Advertising”.
We Understand!
At Export Partners, we understand how much advertising costs can weigh on your equity and net profit margin, both at the start of your Amazon journey and as it continues.
That is why we aim to minimize your startup costs by keeping your ACOS in check, bringing it down over the long term, optimizing your ads and tracking the right metrics.