Amazon Services: End-to-End Support for Private Label

Opening an account as an individual may be technically possible, but regular commercial selling generally calls for a company in your home country or in the target country: purchase invoices, export invoices, tax matters and Amazon's tax reporting (Tax Interview) run through the company. Setting up a U.S. LLC or a UK Ltd is assessed separately based on sales volume and marketplace; see company formation in the U.S..

Amazon generally pays out the sales balance in 14-day cycles; it holds part of the balance in reserve for items such as FBA and advertising costs, and this period can be longer for new accounts. Payouts go to the bank account registered in Seller Central; a bank account in your country or an account with a payment provider can be used. Currency conversion and fees vary by payment method.

Yes, this model is FBM (Fulfilled by Merchant). Amazon applies strict standards for delivery times and shipment tracking; meeting them when shipping from abroad can be harder and may affect account health. In addition, the EU customs exemption for parcels under 150 euros ended on 1 July 2026, so for low-priced products FBM can raise the cost per parcel. For regular sales, FBA or an interim warehouse in the target country is usually the better fit.

An interim warehouse is a third-party warehouse in the target country where products are held in bulk and then shipped in smaller lots to the Amazon warehouse or directly to customers. It is used when Amazon applies FBA inventory limits, when the product needs FBA prep (labeling, bagging) or when returned items need to be collected. Feeding FBA through an interim warehouse, rather than sending every shipment directly to FBA, can reduce the number of international shipments.

PPC (pay per click) is Amazon's pay-per-click advertising system: Sponsored Products, Sponsored Brands and Sponsored Display. Ads appear in search results and on product pages, and you pay only when someone clicks. On a new listing, PPC is usually the main source of sales until organic ranking builds up. For campaign types and bidding logic, see our Amazon PPC guide.

No. Amazon is not the buyer or the importer of the products you send to an FBA warehouse. The export invoice is issued to your own company in the destination country (if you have one) or to the importer of record (IOR) who handles customs clearance. For how this works in the U.S. and Canada, see U.S. and Canada customs service.

Amazon Brand Registry accepts trademarks registered with a number of national trademark offices, so a registration in your home country may be enough to enroll your brand. However, it does not give you trademark rights in the country where you sell; protection in the U.S. requires USPTO registration, in the UK UKIPO, and in the EU EUIPO. See Trademark registration in the U.S..

An EORI number is needed by anyone bringing goods into the EU. A VAT number is mandatory in the country where stock is held: if you use FBA in Germany, Amazon generally will not activate your listing without a German VAT number (USt-IdNr). When shipping directly to customers from outside the EU (FBM), Amazon collects VAT on sales under 150 euros and no number is required. Germany also requires LUCID packaging registration and a GPSR responsible person; the order of steps is in our Amazon Germany selling guide.

To build early sales and visibility on a new listing, Amazon's own tools are used: coupons, Lightning Deals, Prime exclusive discounts, the Vine program (Amazon's own channel for reviews) and PPC. Amazon prohibits giving products or payment in exchange for reviews, and listings that break this rule can be suspended. The launch plan is built within these limits; details are on the Amazon launch and advertising page.

In many countries, goods exported under a zero-rated invoice qualify for a VAT refund under the export exemption, which can be claimed from the tax authority through your accountant or offset against other tax liabilities. The process and documents are handled with your accountant; we make sure the export documents are prepared to support it.

Private label means selling a product made by a manufacturer under your own brand and packaging. It is popular on Amazon because you own your listing and set your own price, instead of competing for the Buy Box with other sellers offering the same product. Together with brand awareness and Brand Registry, it gives you full control over the listing. The steps are in our private label starter guide.

The fee is set by quote, based on the steps you choose and the number of marketplaces. The full package is priced together, and specific steps (for example trademark registration and listing) can also be purchased separately. Once the product and marketplace are clear, a written quote is prepared after the first meeting.

In private label, the product is customized for you: the formula, packaging, size and brand belong to you. In white label, the manufacturer supplies the same standard product to many brands and only the label changes. Building a distinctive Amazon listing is harder with white label, because the same product is also sold under other brands.

From product and supplier selection to the first FBA shipment being received at the warehouse, the timeline usually ranges from 3 to 5 months; it can take longer for products that require trademark registration or registrations such as FDA in the U.S. Three things drive the timeline: sample and production time, the shipping route (air or ocean), and completing registrations before shipment.

It is not required to sell, but it is required for Brand Registry. Without Brand Registry, you cannot use A+ content, a brand store or protection against others changing your listing. That is why the trademark application in a private label plan is started at the same time as production; Brand Registry can be opened with a pending application before registration is granted.

Four registrations: EORI (EU customs number; the import declaration in the EU is filed by an EU-established representative), a German VAT number (mandatory for FBA), LUCID packaging registration (with an authorized representative in Germany from August 12, 2026) and a GPSR responsible person (an EU address for consumer products). All are completed before the first shipment; the order and sources are in our Amazon Germany guide.

Because the United Kingdom is outside the EU, separate registrations are needed: UK VAT registration for sellers holding stock in the UK, a UK EORI for imports, and an importer to handle customs. Many sellers set up a UK Ltd company for this; formation, VAT and accounting are covered on the UK company formation page.

Creating the shipment plan in Seller Central, FNSKU labeling and prep rules, shipping from your country to the warehouse and customs coordination, warehouse check-in tracking, stock and reorder planning, and return and lost-inventory claims. It can be purchased together with account management, listing and PPC, or separately for the shipping side only. See our Amazon SPN verified team.

Three things are a good starting point: real stores and concrete examples the provider manages, realistic promises, and a service scope written into the contract. It is wiser to be cautious with offers that guarantee profit from the first month; results on Amazon depend on product selection, margin and advertising budget. It also matters that the seller account, brand and content are opened in your name, so the account stays with you even if you change partners. Export Partners is a verified service provider in Amazon's Service Provider Network.

It can be profitable, but it is not guaranteed. Three things determine profitability: the margin between the product's selling price and Amazon's referral fee, FBA fee and shipping cost; the level of competition; and advertising (PPC) costs in the first months. Because ad spend is high during launch, the first 2-3 months are often an investment period. That is why a unit profit calculation is done before starting; a product that cannot carry the margin is not launched.

Yes, FBA is available in many Amazon marketplaces, letting you send products to an Amazon warehouse and leave fulfillment to Amazon. Export Partners' service focuses on helping manufacturers expand into Amazon U.S., Germany and the UK; FBA shipping, customs and warehouse check-in are planned for these three marketplaces.

Your budget depends on the category and the product, so a single figure would be misleading. The cost items are roughly the same for everyone: production and packaging, initial inventory, freight and customs to the Amazon warehouse, FBA and storage fees, trademark registration, the professional account fee and an advertising budget for the first 3 months. Our service fee is separate and is quoted based on scope. In the first call, we put these items into a single table for your product.

Start by reading the reason Amazon gives. The Account Health page in Seller Central shows which policy was violated and which documents are requested. Then submit an appeal with a Plan of Action that explains the root cause, the corrective steps taken and the measures that will prevent it from happening again, along with supporting documents such as invoices or certificates. Appeals without documents or written in general terms are often rejected, so each response is prepared for the specific reason.