Selling on Amazon UK: UK VAT, EORI, Responsible Person and FBA in One Plan
Selling on Amazon UK is the model in which a manufacturer sells to UK consumers through Amazon.co.uk and delivers from Amazon's FBA warehouses. Export Partners is an Amazon SPN verified team that runs this process for manufacturers, from UK VAT and GB EORI registration through the UK responsible person and UKCA compliance, UKIPO trademark, first shipment and launch.
Amazon SPN verified · UK company and trademark under one team · Separate from the EU, separate plan
Amazon.co.ukUK VATGB EORIUKCAUKIPOFBA UK
How does selling on Amazon UK work?
Amazon.co.uk has been a marketplace separate from Amazon Europe since Brexit: EU VAT, EORI and responsible person registrations do not carry over to the UK, so a separate file is opened for the UK. A company established in your home country can open an account directly; setting up a UK Ltd company is not required, though some sellers prefer it for banking and tax convenience.
Products are shipped to the UK via FBA. A foreign seller holding stock in the UK must register for UK VAT with no threshold; customs entry requires a GB EORI, an importer solution and, depending on the product group, the UKCA mark and a UK-based responsible person. In most cases Amazon collects VAT itself on sales by overseas sellers to consumers; registration is still mandatory.
For brand protection, a UKIPO trademark application opens Brand Registry; an EU (EUIPO) registration is not valid in the UK.
Who is it for?
Sellers with a European account expanding to the UK
Manufacturers choosing the UK as their first market
Food and cosmetics manufacturers
Companies setting up in the UK
Which registrations are required to sell on Amazon UK?
| Registration | Purpose | When |
|---|---|---|
| Seller account (Amazon.co.uk) | In the name of your home-country company or a UK Ltd; identity, address and bank verification | At the start |
| GB EORI | For entry into UK customs; an EU EORI does not apply | Before the first shipment |
| UK VAT registration | Mandatory with no threshold for foreign sellers holding stock in the UK | Before sending stock |
| UK responsible person and UKCA | A UK-based responsible person for products in scope; SCPN notification for cosmetics | Before the listing goes live |
| UKIPO trademark and Brand Registry | For brand protection, A+ content and the Brand Store; EUIPO does not apply in the UK | With the application number |
| Importer of record (IOR) solution | An indirect customs representative if you have no UK legal entity | Before the first shipment |
The table summarizes which registration is needed at which stage; items may be added or removed depending on the product group. The final list is provided in writing at the first meeting.
How does selling on Amazon UK work in four steps?
Account and registration sequence
Compliance and trademark
Listing, A+ and FBA UK
Launch and management
How long does it take, and how is the fee set?
| Stage | Duration |
|---|---|
| Account opening and verification | usually 1 to 3 weeks |
| GB EORI | a few business days |
| UK VAT number | usually 2 to 6 weeks; may vary with HMRC workload |
| UK responsible person and UKCA file | 1 to 3 weeks, depending on the product group |
| Total, from setup to first sale | usually 2 to 3 months |
The service fee is quoted based on the number of product groups and the scope; third-party fees such as the UK VAT agent, responsible person and importer solution, as well as Amazon commissions, FBA and advertising budget, are separate. Setup only, a 3-month launch and management, or a package with a UK company are listed on the service packages page.
Three points specific to the UK
EU registrations do not carry over. An EUIPO trademark, EU EORI, EU responsible person and German VAT cannot be used in the UK. Even if you have a European account, the UK requires a separate set of registrations and separate FBA stock.
Amazon collects the VAT, the registration is yours. In most cases Amazon collects VAT on sales by overseas sellers to UK consumers and pays it to HMRC; even so, a seller holding stock in the UK must register for VAT and file returns.
Cosmetics and food. Cosmetics require a UK-based responsible person and SCPN notification, food requires compliance with UK labeling rules; the steps for selling dietary supplements in the UK are in this guide.
Also available as a package
Setup only, a 3-month launch and management, or a full package together with FDA, company and trademark services. Scope and comparison on one page.
Why Export Partners?
Company, trademark and Amazon in one team
A timeline in parallel with Europe
The account is in your name
Measured results
Frequently asked questions
No. A company based outside the UK can open an account on Amazon.co.uk; what is required is UK VAT, GB EORI, a responsible person and an importer solution. A UK Ltd may be preferred for banking and tax convenience.
It is mandatory with no threshold for foreign sellers holding FBA stock in the UK. In most cases Amazon collects VAT itself on consumer sales, but the registration and filing obligations remain with the seller.
No. Since Brexit, Amazon.co.uk is a separate marketplace: separate VAT, separate EORI, separate responsible person, separate FBA stock. Your European catalog can be carried over to English listings, but the registrations are done again.
The UK's counterpart to the CE mark, required for regulated product groups such as electronics, toys and PPE. Food and cosmetics do not use UKCA; they follow their own labeling and responsible person rules.
No. Since 2021 an EU trademark no longer covers the UK; a separate application with the UKIPO is required. We run both applications in the same plan.
With one language, one VAT registration and one currency, the UK is often a simpler starting point for many manufacturers; Germany is the larger market and opens access to 8 countries through Pan-EU. The decision is made in the first call based on product group, target volume and compliance cost.
Yes, with a label and ingredient list that meet UK food supplement rules; some ingredients may require additional documents. The steps are covered in our guide to selling food supplements on Amazon UK.
A UK-based responsible person, an SCPN (Submit Cosmetic Product Notification) filing and UK labeling rules; an EU CPNP notification is not valid in the UK.
Guides
- Selling food supplements on Amazon UK
- UK e-commerce export guide for SMEs
- Company formation in the UK
- Trademark registration in the UK
Other Amazon marketplaces
The U.S., Germany and the UK with the same team; inventory, brand and advertising decisions on one calendar.
Get a quote
Tell us your product group, target market and, if you have one, the status of your current Amazon account; we reply the same day with a quote covering scope, timeline and price.
- The registrations you need, in writing
- Service fee and third-party fees listed separately
- Timeline from setup to first sale
Contact us
E-mail: info@exportpartnersllc.com
U.S.: +1 210 756 2033
Export Partners LLC, 5835 Callaghan Rd, Ste 204-0501, San Antonio, TX 78228, USA